As local media sites continue to look for ways to create and sell low cost high quality video to small businesses one contender is Spotmixer. The product is simple enough, a set of 200 video advertising templates by industry, that media can customize with voice overs, text, music, photos, mood and pacing by following a wizard (or use SpotMixer’s experts for a fee).I spoke with Leslie Latham, Vice President of Business Development just after she signed up Comcast Spotlight in San Francisco. Read More »
Posted by Alisa Cromer |
11/02/09 | No Comments »
In an interview with Media Life, Gordon Borrell of Borrell & Associates says growth in local internet advertising will slow in 2010, as local businesses assess and re-align online spending, rather than continuing to switch from traditional media. That creates both risk and opportunity for local media companies, outlined below. According to Borrell: Read More »
Posted by Alisa Cromer |
10/19/09 | No Comments »
Bet you thought display ads were toast? Low CPM? Over-controlled by ad networks? Not so fast.
Mixpo , a Seattle-based online video-advertising tech company, says its video display ads sales are up 300% on a monthly basis this year over last year, with 30% of viewers who initiate the video taking an additional action, such as a click or e-mail. Local clientele are also the cream of the market: 80% of what Mixpo has deployed are local TV advertisers extending campaigns online by adding simple conversion tools. Read More »
Posted by Alisa Cromer |
08/26/09 | 1 Comment »
NewsProNet’s latest channel, MainStreet Money Minute to be announced today, is a slick three minutes of pointers like “how to cook a gourmet meal for a family of four for under $25″. By focusing on every daily consumer issues, the company plans to attract visitors adjusting to reduced personal budgets and advertisers who cater to women. It’s NewsProNet’s second channel, after HealthDay TV, announced here last month.
Read More »
Posted by Alisa Cromer |
08/18/09 | No Comments »
While automotive as an advertising category has tanked and been thoroughly picked over, health care advertising dominates new revenue streams in broadcast, print and online sales. And the category is rapidly shifting dollars online, making it a lucrative target for local media companies. Read More »
Posted by Alisa Cromer |
07/22/09 | 2 Comments »
Every now and then you find a free service that every local site should have. Livestreaming video is one of these. Read More »
Posted by Alisa Cromer |
07/07/09 | No Comments »
Based on click-through rates, pre-roll video ads are 8-25 times more effective than in-banner ads, according to new data from Web video company BBE.
The study analyzed data from over 2 billion impressions, and virtually all of the online video ad campaigns — both streaming pre-roll and in-banner — that ran on BBE’s network in 2008 (to find local suppliers for video platforms, including preroll advertising, on this site, look here). More…
Posted by Newswire |
06/18/09 | No Comments »
Apple’s new features within the iPhone OS are going to be fast-forward the abiltiy for local publishers to gain ground - or lose it - in locational marketing. First of all, the GPS technology in the phone means that when a user opens a media site on the phone, the publisher can send content and ads that are locationally relevant — which skyrockets the value of ads and cpm’s. The phones are also capable of live streaming for newsroom applications (say, the high school football game) and the ability to text rich media like coupons. More...
Posted by Newswire |
06/17/09 | No Comments »
There are some interesting multimedia projects done by local and specialized news organizations you might have missed last year. More..
Posted by Newswire |
06/17/09 | No Comments »
Local TV publishers have an easier path to migrating online. Video ads can be reused online with no additional production costs - cost which are carried by other local media who need to build video from scratch. Online video ads are an easy “upsell” since the ads can reach new audiences and be shown “on demand” , following viewers rather than the reverse. And video still has the most power to create brands, while gaining measureabiltiy and interactivity from the web placements. More…
Posted by Newswire |
06/17/09 | No Comments »
