What makes a great online contest? A brilliant concept, an attractive prize and plenty of media and social network promotion, according to Drew Peloso, co-founder of Shycast.com. The company jumped into the media contest business with a hefty share of razzle dazzle by producing Apartments.com’s ”Roommate of the year” video contest. Read More »
Posted by Ed Sutherland |
07/28/09 | No Comments »
Instead of “cutting out the middle man,” Steve Buttry wants his media company to become the middleman.
“Instead of eyeballs, we’re selling aunts with credit cards,” Buttry said of the his newspaper’s future online. Buttry who works for Gazette Communications in Eastern Iowa, has long advocated creating user-generated channels for personal content, like a graduation channel that would include a site for each class, plus guestbooks, gift registries and even a job search by interest for graduating students.
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Posted by Alisa Cromer |
07/20/09 | No Comments »
Robert Zimmerman, president of Metro Creative Graphics, has been pestering me for months to look at a product they’ve been working on. Boy, am I glad he did. Here’s the idea: Metro has created special sections - much like the special sections in your print edition - for newspaper Web sites. Not one or two page sections. Full blown special sections. You find an advertiser or two to sponsor one of these “Microsites” and voila, you’re in the money. Read More »
Posted by Kevin Slimp |
07/15/09 | No Comments »
How much revenues are being made today by local media sites using mobile platforms? To find some answers, we caught up with Tom Kenney, president of Verve Wireless, whose platform is used by more than 500 local media sites, the largest network in the U.S. Read More »
Posted by Alisa Cromer |
07/07/09 | No Comments »
American City Business Journals (ACBJ) has partnered with BizBuySell.com, the Internet’s largest marketplace for buying or selling a small business.
BizBuySell.com will power the business-for-sale search functionality for the publication’s 42 local editions through bizjournals, the online media division of ACBJ. Each city’s readers can access relevant listings via the “Small Business” pages of their local editions. In addition, each local edition (print and onlin) will highlight local businesses for sale. More…
Posted by Newswire |
06/05/09 | 1 Comment »
As ad network revenues fell sharply in the first quarter, the Rubicon Project is toting a secondary market: Premium but unsold ad positions. Rubicon, the original and still leading ad network optimizer, claims this secondary market, which yields $2 to $10 cpms is rapidly growing, and hopes to find ways for broadcast sales reps to sell into aggregated market segments. The quality over quantity trend bodes well for local online media. More…
Posted by Newswire |
06/03/09 | No Comments »
AdMob provides a mobile advertising platform for publishers who already have a mobile website but are looking for ways to monetize it. A large network of advertisers, multiple ad formats, and simple installation allow publishers to quickly start making money from their mobile websites. Revenue sharing varies by site and seems to depend on the amount of traffic the mobile site provides (sharing seems to start around 40%). Once a mobile site is setup with AdMob’s code, publishers earn revenue based on the performance of ads served on their mobile site. Read More »
Posted by Sarah Worsham |
06/01/09 | No Comments »
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Posted by Alisa Cromer |
05/22/09 | No Comments »
New start-up has good potential for multiple auction uses. More…
Posted by Newswire |
05/22/09 | No Comments »
Brokering e-mail lists accounts for 10 to 20% of local online revenues for one local media firm brokering its own audience lists, according to a report released by Borell Associates. Of 4,400 local media firms the group surveyed less than 5% even broke out e-mail as a revenue category, but those who did showed it accounts for an average of 2.5% of total revenues, even including offline revenue streams at newspapers.
Local advertisers have indicated they would increase their budgets for e-mail marketing, but local media firms aren’t stepping up to the plate to serve those needs. More…
Posted by Newswire |
05/22/09 | No Comments »
