In the past few months several media companies including Reach Local, Creative Loafing Media and Village Voice Media have started to sell ad networks along with their other new digital products. Typically ad networks have been sold by national agencies to fortune 1000 companies. But with a slew of high-powered local advertisers still looking for ways to shift brand advertising from offline to online, media companies have stepped up to the plate.
Read More »
Posted by Alisa Cromer |
07/13/09 | 2 Comments »
Earlier this year an online publishing trade group of large media companies, separate from the IAB, promised to get its members to start running new, bigger, harder-to-ignore adsby July, according to yesterday’s MediaPost.
You’ll see the new ads on the New York Times, Wall Street Journal, CNN.com, MSNBC and ESPN, who all will start selling the plus-sized ads this week. TechCrunch tells readers ”you will hate them”, (TechCrunch also shows what the sizes look like just past the jump). Read More »
Posted by Newswire |
06/30/09 | No Comments »
The Yahoo consortium has been one of the most financially successful partnerships newspapers have made in the last year, giving local sellers 50% of ad revenues sold on the network. Google by contrast offered nothing to newspaper beyond the ability to over-price AdWords and keep the mark-up. However, Yahoo just launched a competing self-serve advertising product aimed at small businesses (see article below). By introducing their local advertisers to Yahoo!, newspapers run the risk of turning over their best customers to a digital powerhouse as they try to rebuild their own businesses online. Good or bad for newspapers? More…
Posted by Newswire |
06/23/09 | No Comments »
Keeping up with Google and Facebook, Yahoo unveiled its own self-service option this week aimed at small- to-medium sized businesses. But Borrell and Associates says the concept probably won’t work. That must come as a relief to the 500 newspapers who partner with Yahoo to sell its inventory to the same local small business customers. More…
Posted by Newswire |
06/23/09 | No Comments »
Based on click-through rates, pre-roll video ads are 8-25 times more effective than in-banner ads, according to new data from Web video company BBE.
The study analyzed data from over 2 billion impressions, and virtually all of the online video ad campaigns — both streaming pre-roll and in-banner — that ran on BBE’s network in 2008 (to find local suppliers for video platforms, including preroll advertising, on this site, look here). More…
Posted by Newswire |
06/18/09 | No Comments »
Apple’s new features within the iPhone OS are going to be fast-forward the abiltiy for local publishers to gain ground - or lose it - in locational marketing. First of all, the GPS technology in the phone means that when a user opens a media site on the phone, the publisher can send content and ads that are locationally relevant — which skyrockets the value of ads and cpm’s. The phones are also capable of live streaming for newsroom applications (say, the high school football game) and the ability to text rich media like coupons. More...
Posted by Newswire |
06/17/09 | No Comments »
Local TV publishers have an easier path to migrating online. Video ads can be reused online with no additional production costs - cost which are carried by other local media who need to build video from scratch. Online video ads are an easy “upsell” since the ads can reach new audiences and be shown “on demand” , following viewers rather than the reverse. And video still has the most power to create brands, while gaining measureabiltiy and interactivity from the web placements. More…
Posted by Newswire |
06/17/09 | No Comments »
Cinema advertising, once considered the dog of the local advertising community, is having the last laugh. Apparently, ads were up a herioic 5.8% in 2008. The ability to launch video and keep all eyes on the big screen for 40 seconds are a big plus. We we see promotional and cross-sales opportunities for local online media sites. Here’s more on the trend.
Posted by Newswire |
06/15/09 | No Comments »
Viddler is an inexpensive way to create professional video content and advertising. Online video services including hosting, delivery and a customizable player start at $100/month plus a $150 one time training and integration fee. Viddler’s player can be customized with a color scheme, permalink and clickable logo, comments from viewers and publishers can maintain full control over their own advertising inventory. Read More »
Posted by Sarah Worsham |
06/09/09 | 1 Comment »
New units increase response by allowing Facebook users to become a fan of an event page and RSVP to the event directly within the ad unit itself - just like Facebook’s home page engagement ads. (Users can still click through to the home page or event by clicking on the title, body, or image).
Clicking on a Page or Event ad automatically creates a story on the user’s profile page and possibly even in their friends’ home page. More…
Posted by Newswire |
06/04/09 | No Comments »
