Nielsen’s latest report shows the top ten product categories with ad spending increases during the first half of 2009 were led by multifunction cellphones. Read More »
Posted by Alisa Cromer |
09/09/09 | No Comments »
Bet you thought display ads were toast? Low CPM? Over-controlled by ad networks? Not so fast.
Mixpo , a Seattle-based online video-advertising tech company, says its video display ads sales are up 300% on a monthly basis this year over last year, with 30% of viewers who initiate the video taking an additional action, such as a click or e-mail. Local clientele are also the cream of the market: 80% of what Mixpo has deployed are local TV advertisers extending campaigns online by adding simple conversion tools. Read More »
Posted by Alisa Cromer |
08/26/09 | 1 Comment »
About 225 GM dealers in California are set to start selling autosmobiles on EBay tomorrow. The dealers will let consumers haggle over the prices of new cars and trucks through the online marketplace. They will be selling Buick, Chevrolet, GMC and Pontiac vehicles on cobranded Web sites through eBay’s online auto marketplace, eBay Motors, until Sept. 8. The cars will also be searchable through eBay Motors and eBay’s main site. More…
Posted by Newswire |
08/11/09 | No Comments »
Aaron Fin, CEO of AdReady describes the problem like this: ”If I’m a small business, let’s say a lasik surgeon… the designer is going to build an ad that looks like my web site. If it doesn’t work I’m going to blame the media. And this has a horrible impact on performance. It can make display advertising unpopular.”
So AdReady’s self-serve design library includes historical click-through percentages for each ad so customers can select high-performing ads that have been tested in other markets. Read More »
Posted by Alisa Cromer |
08/04/09 | 1 Comment »
Local Thunder is one of the more interesting revenue partnerships for local media companies that goes beyond selling banner ads.
“We provide a standalone shopping channel,” says Mic Harris, vice president of sales for Local Thunder. “It doesn’t need to reside on their content site. This is a place to go that’s pure shopping. Read More »
Posted by Alisa Cromer |
08/04/09 | No Comments »
As the realities of selling multiple media products is sets in on Main Street, a common question sales managers face is whether to bundle their media products and how.
The question goes to the heart of the philosophy driving the new multi-media sales force: Will sales reps really function like mini-ad agencies, customizing media plans? Or will they ask a few key questions a pull out pre-set packages, or both?
Read More »
Posted by Alisa Cromer |
08/01/09 | No Comments »
Editors note: Tony Lee, former publisher of the Wall Street Journal’s vertical web sites, is Chief Alliance Officer of Adicio, the leading software provider for career, auto and real estate classifieds, serving more than 800 media sites, including television,newspaper, magazine, association, broadcast and niche jobs sites. This interview with Mr. Lee is part of a Q&A series on best practices in local digital publishing.
Q: As the alliance officer for Adicio, you work with hundreds of publishers. Is there one thing you wish you always want to tell them about what they should do in order to be more successful?
Read More »
Posted by Alisa Cromer |
07/21/09 | No Comments »
Instead of “cutting out the middle man,” Steve Buttry wants his media company to become the middleman.
“Instead of eyeballs, we’re selling aunts with credit cards,” Buttry said of the his newspaper’s future online. Buttry who works for Gazette Communications in Eastern Iowa, has long advocated creating user-generated channels for personal content, like a graduation channel that would include a site for each class, plus guestbooks, gift registries and even a job search by interest for graduating students.
Read More »
Posted by Alisa Cromer |
07/20/09 | No Comments »
Yesterday Borrell reported local business accounts 20% of social network dollars. I didn’t. Just couldn’t figure out what the heck publishers who read this site could do with that piece of information. Build a social network? Update their Facebook page? Be “aware” that the 20% includes some of their advertisers who may say they are cutting budgets? Seriously, do publishers really react like this to the myriad of “it’s up, it’s down” reports flooding the trades all year?
Still as blogs and pie charts dicing and parsing this important study accumulated throughout the day , I felt vaguely guilty. Until this morning when I came upon this hilarious blog from Burst Media about the media forecasting business, What the heck is display advertising anyway and who cares?: Read More »
Posted by Alisa Cromer |
07/16/09 | No Comments »
Robert Zimmerman, president of Metro Creative Graphics, has been pestering me for months to look at a product they’ve been working on. Boy, am I glad he did. Here’s the idea: Metro has created special sections - much like the special sections in your print edition - for newspaper Web sites. Not one or two page sections. Full blown special sections. You find an advertiser or two to sponsor one of these “Microsites” and voila, you’re in the money. Read More »
Posted by Kevin Slimp |
07/15/09 | No Comments »
